ASMR (autonomous sensory meridian response) is a certifiable internet sensation at this point. In case you’re uninitiated, ASMR is the tingly, relaxed feeling some people get when they hear certain “trigger” sounds—often soft voices or light tapping, and there are currently thousands upon thousands of videos from ASMR “artists” on YouTube right now—many designed to help viewers/listeners de-stress and fall asleep. Not everyone experiences ASMR, but if you do, you definitely know it (even if you never really knew there was a name for it).
And perhaps one of the strangest things to come out of this whole phenomenon? Unintentional Kylie Jenner ASMR videos.
Basically, a lot of people online realized that Kylie Jenner has a soft, soothing voice, and that her many Snapchat and Instagram videos create an “unintentional ASMR” effect. A number of those people then created video compilations of Kylie’s social media posts and interviews so that ASMR fans could listen to her for longer periods of time. Kylie is an ASMR star and probably doesn’t even know it (and yes, there are stars in the ASMR community…just ask YouTuber Gentle Whispering and her 1.5 million subscribers).
This video compilation of Kylie talking to fans on social media has over 1.4 million views as of November 6th.
ASMR fans were also all about her Vogue makeup tutorial.
And one more, for the road.
Can you hear it? Also, Kylie, if this whole multi-million dollar makeup empire doesn’t work out for you, it looks like you have a solid fallback.