InStyle Magazine
August 23, 2019 8:14 am

We’re all adults here. That’s why it’s not necessary to call a vagina anything but a vagina. Kourtney Kardashian’s Poosh was tiptoeing around the word, and Twitter reacted the way Twitter does: with savage takedowns.

The responses flooded Poosh’s tweet, which was supposed to promote the site’s collection of “NON-TOXIC FEMININE WASHES That Won’t Harm Your Hoo-ha.” According to the accompanying blog post, conventional “body washes and soaps are full of chemicals that seep into your skin, and if you’re using them…down there, it can kill good bacteria that keeps your vagina healthy.” Thankfully, the actual site uses the word vagina, but the tweet spreading the content used every word but.

In addition to calling the G-rated vocabulary childish and unnecessary, many Twitter users insisted that vaginas are perfectly capable of handling hygiene issues themselves. Users added that a specific wash just for vaginas is just as unnecessary as calling it by fun, cutesy names.

Some, like user bloomingsolo, insisted that Kardashian and her crew of contributors do more research and maybe look into contacting an expert. Other critics emphasized that normal soap is A-Okay.

In some cases, Poosh’s use of colloquialisms did more harm than good. Confusion, real or not, ran rampant thanks to slang terms meaning different things in different places.

One user even compared Kardashian to another wellness guru, Gwyneth Paltrow.

Unlike Paltrow, Kardashian and her team haven’t offered up any official statement on the matter. After she was criticized for promoting vagina health with yoni eggs, Paltrow and her editorial team posted a response saying that they welcomed questions and wanted to start conversations about health and wellness.