All our favorite beauty brands are starting to unveil their gorgeous Valentine’s Day collections, leaving us breathless with excitement over the impending new goodies. Kim Kardashian West is famously a hopeless romantic, so we’ve been excited to see what KKW Beauty and KKW Fragrance might have up their sleeves for the loveliest day of the year.
Thanks to a sneak peek over on the ‘gram, we now know that KKW Fragrance will be releasing three special perfumes, and best of all, they’re candy heart-shaped. How cute will that look on your vanity? We are already obsessed.
These three fragrances are called BFF, Bae, and Ride or Die. We’re itching to hear what the scent profiles will be, but we have a feeling that some romantic florals might be headed our way.
We have to admit that the packaging for these perfumes is definitely a departure from the usual KKW aesthetic. We’re used to pared-down neutrals and simple shapes, so these vibrant conversation heart-shaped perfumes are a total treat.
The KKW Fragrance Valentine’s Day heart perfumes will be available for purchase on February 1st.
Have you ever seen anything sweeter? They’re almost good enough to eat.
Fans of the brand are obviously thrilled, with speculation running rampant as to how these beauties could possibly smell. Her original collection is crystal and gardenia themed, but we have a feeling Kim will get creative and throw something new our way with these festive additions.
Be ready on February 1st because you know these are going to just fly off the shelves.