Madison Vanderberg
Updated Jan 31, 2018 @ 12:44 pm

Listen, we don’t know where you fall on the Kanye West spectrum, but the newest marketing gimmick for his fashion label Yeezy is *kisses fingers* brilliant. If you haven’t noticed, Kim Kardashian has been rocking white blonde hair and galavanting around town in a series of bike shorts, crop tops, and tube tops. At first, we thought it was Kim being Kim, but turns out it was phase one in a series of marketing images for Yeezy’s latest collection.

Paris Hilton and other models, influencers, and Kardashian pals have all transformed into #KimKlones with blonde wigs and Yeezy gear to replicate Kardashian’s — apparently now iconic — series of paparazzi images.

Kardashian enlisted the help of Hilton, Kylie Jenner’s BFF Jordyn Woods, designers the Clermont Twins, designer and influencer Sami Miro, KNC Beauty founder Kristen Noel Crawley, model Yovanna Ventura, and model Amina Blue to pose as her for the look-alike campaign.

The crew of models and cool girls make sense posing as #KimKlones, but Hilton’s inclusion on the list is, hands down, the biggest deal. Once upon a time, Hilton was the tabloid queen, and she would traipse around Los Angeles with her then-BFF Kardashian causing paparazzi frenzies wherever they went. The friendship waxed and waned over the years, and Kardashian went on to become the #BreakTheInternet star we know today, so to see Hilton pose as Kardashian now is very full-circle.

Here are a few of the Kardashian poses the women set out to replicate:

And here are the #KimKlones:

Mind you, this photo series is to promote the sixth installment of West’s fashion label, Yeezy Season 6. West revealed to Vanity Fair in 2016 that “our life is walking performance art,” meaning West thinks that when he and Kardashian walk down the street, it is art. While that’s quite the confident statement to make about yourself, it’s also kind of true. Kardashian is a tastemaker, trendsetter, and style icon for many women, and yet many argue about what her “job” is. Perhaps her “job” is just that — walking down the street as art. Show us a better application of “our life is walking performance art” than this faux Kardashian paparazzi series for West’s fashion label.