We’ll admit it: We’ve always wondered what it takes to get that little blue checkmark by your name on Instagram. Being a verified user definitely seems like it has perks—even if those perks are just more followers to like your food posts. And now, an new Instagram update is enabling users to apply for verification.
Today, August 28th, Instagram’s co-founder and CTO Mike Krieger announced in a blog post that “accounts that reach large audiences” can now request to be verified from within the app itself. Previously, the verification process was shrouded in secrecy, so this announcement enables public figures or business owners to have more say in whether or not their page becomes verified.
To apply for verification, users can go to their profile and select “Settings,” from the drop-down menu. From there, those who wish to be verified can choose “Request Verification.” Users should be prepared to prove who they are. Instagram’s release states that those who request verification must provide their full name and their legal (or business) ID. From there, the app will review requests and determine whether or not to grant the applicant that coveted blue icon.
Of course, just because you’ve applied for verification doesn’t mean you’ll get it. The Instagram Help Center states that, to be verified, accounts must be the only account representing a real person or business, must be complete and feature a bio, must be public, and must be considered “notable.”
According to Wired, the new “Request Verification” feature is part of Instagram’s latest effort to make the app more secure. The app is also rolling out a new “About This Account” feature for accounts that are widely followed. Starting August 28th, users will be able to tap the three dots by an account’s name to see information like where the account is based, when it was created, and any username changes it has undergone. Instagram has also begun to support third-party authenticator apps to make your account harder to hack.
We’re thankful that Instagram is making efforts to improve security, and it’s also cool to see the verification process become slightly less mysterious.
What do you think about the changes?