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Credit: Lipstick Lobby / https://www.instagram.com/p/BmvfGZeAC-z/?hl=en&taken-by=thelipsticklobby / Kate Powers

In an effort to raise awareness (and dismantle the stigma) about women who are incarcerated, feminist activist Gloria Steinem has teamed up with Lipstick Lobby to launch a limited-edition lip balm called In The Clear. The best part? All the proceeds will benefit the unPrison Project, an organization that empowers and helps women and girls in prison.

Social justice beauty brand Lipstick Lobby has launched numerous lipsticks benefitting different organizations, including the ACLU, Planned Parenthood, and the Brady Center To Prevent Gun Violence. So this collab between the brand and Steinem makes perfect sense.

The iconic activist chose the unPrison Project as the organization her lip balm would benefit. Why did she choose this specific organization, you might ask? According to a press statement sent to HelloGiggles, women have become the fastest-growing segment of the prison population, increasing 800% in the past 10 years, with the majority of them being incarcerated for non-violent crimes.

In the press release, Steinem talked about her product and why this campaign is so important to her. She said:

The Gloria Steinem x Lipstick Lobby In The Clear lip balm is now available online.

It’s cruelty-free, paraben-free, and made in the USA.

Credit: Courtesy of The Lipstick Lobby

Whether or not you’re a beauty-lover, this vitamin E-infused balm is perfect for everyone. And it doesn’t hurt that you’ll be shopping for a good cause.