Is this for real or some Insta-magic?

Arielle Tschinkel
August 19, 2020
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Ilya S. Savenok / Stringer, Getty Images

Though she’s rarely afraid to mix things up a bit in the beauty and fashion department, we’re pretty used to Gigi Hadid’s signature blonde hair. But the mom-to-be just debuted what looks like a totally different hair color, and she’s now fully twinning with her younger sister Bella Hadid.

The supermodel shared a selfie with fans on her Instagram Story on Tuesday, August 18th, posing in the car in a cozy button-down over a tank top. In the pic, her hair looks completely different—in fact, it seems like she’s sporting a Bella-inspired brunette hue instead of her usual sunny blonde shade, and we have so many questions.

Gigi’s wavy, long hair is piled high into a pony at the crown of her head in a scrunchie, and it definitely looks to be a warm shade of brown. It’s not clear whether she underwent a pre-baby hair makeover or if the look is thanks to a colorized Instagram filter, but, either way, it looks great on her and seems like the result of a super gradual transition to the dark side for the natural blonde.

Is her new look due to a little Instagram filter magic, or did she truly go brunette? The people need to know, Gigi.

Gigi Hadid, Instagram

Eagle-eyed fans noticed that it seems like she’s actually been going gradually darker for a while now, thanks to recent snaps on her main Instagram page. Plus, when we tried the filter on ourselves, it certainly didn’t alter our hair color too much. We’re going to need a few more pics to truly determine what’s going on here.

As for Bella, well, even though she went super blonde last summer, we can confirm that her deep chestnut shade is currently alive and well. So only time will tell if Gigi truly is trying to twin with her younger sis.