There’s nothing easier than posting a Facebook status update, but what if you could get paid to do it?
According to The Verge, the head honchos at the social media site are strongly considering allowing users to add a “tip jar,” among other monetization methods, so other users can essentially pay them for status updates, the way you might tip a comedian or a musician. The idea behind it is that users who are verified and have a notable following on the site will be able to profit from their socializing the same way some of the most popular Instagram, YouTube, and Vine users get paid or earn ad revenue by showcasing products or displaying branded content on their pages.
The move is part of a continued effort at Facebook to make it the platform for businesses and brands, whether that be a corporation with a massive workforce or an individual user with a large following. To address the needs of those individuals, Facebook sent out a survey to determine the best way to help them monetize their work; some of the potential options included branded content, a revenue-share system, a sponsored market where users can connect with advertisers, or the aforementioned tip jar.
As The Verge points out, Facebook is hardly the first to arrive at the idea of cutting users a portion of ad revenue. Way back in 2007, Youtube began hooking its most popular users up with ad money, a move that launched popular users like Michelle Phan and Bethany Mota to lucrative online superstardom.
Once Facebook decides on the right strategy for monetizing, it may be able to attract the individual users who usually flock to Twitter, Snapchat, or Vine to promote themselves and their ideas. After all, who wouldn’t want a slice of a company valued at $317 billion?