Today is a big day for Benefit Cosmetics. The brand is dropping two new shades of its Hoola Matte Bronzer in Caramel and Toasted, which are meant for deeper skin tones, as well as two limited-edition cheek palettes called—wait for it—Cheekleaders. But if you think you were getting spoiled with these releases today, you’re in for a bigger treat. (Literally.) Benefit has a major surprise up its sleeves, and we got the exclusive scoop.
Say hello to the brand-new, big daddy, mega-hunk Jumbo Hoola!
There’s already a mini version of this popular bronzer, so it only makes sense that a colossal version should exist. After all, Hoola is loved by so many, including famouses Kim Kardashian, North West, Troye Sivan, Julianne Hough, and even Dame Lindsay Lohan. If you’re wondering just how big this baby is, it’s double the size of the OG Hoola. It also comes with an oversized brush and costs $44 (a $60 value).
This behemoth is clearly made for the Hoola hardcore.
In a statement to HelloGiggles, Jennifer Whipple, Senior Director of Omni Channel Marketing at Benefit Cosmetics said:
Jumbo Hoola is limited-edition and only available for purchase at Sephora. So, if you’re a bronze babe who wants to get their hands on what is sure to be a collector’s item, you better put on your rollerblades and skedaddle to Sephora, post-haste.