Snapchat CEO Evan Spiegel doesn’t care that you hate the new Snapchat update
Snapchat recently altered the course of human history with an update to its app. Okay, maybe that’s an exaggeration. But people are not happy with the new Snapchat and REALLY want the old Snapchat back. Why? The new Snapchat splits up sections that had previously been joined together. Messages to and from friends are now separate from celebrity and brand content. The split means that seeing what Kylie Jenner posts to her Story doesn’t feel personal anymore. Luckily, you can reverse the edit pretty easily to get the old Snapchat back, at least in the short term. In the long term, it seems we’re not getting the old Snapchat back anytime soon. Even though over one million people signed a Change.org petition to reverse the update.
So, what does Snapchat have to say about all the outrage? Snapchat CEO Evan Spiegel has basically been laughing in the face of angry users. (The same ones who make his $4.4 billion net worth possible.) Spiegel spoke about the new Snapchat redesign at Goldman Sach’s Internet and Technology conference in San Francisco on February 15th. He said that time is all users need to get comfortable with the changes.
“We’re excited about what we’re seeing so far,” Spiegel said. “The best part is that even some of the complaints we’re seeing reinforce the philosophy [behind the design].”
Spiegel even addressed the negative feedback about the split between private and public stories.
"For example, one of the complaints we got was 'Aww...I used to feel like this celebrity was my friend, and now they don't feel like my friend anymore.' And we're like, 'Exactly. They're not your friend.' So for us even some of the frustrations we're seeing really validate those changes."
Remember, this comes from the guy who is married to supermodel Miranda Kerr.
But the real reason we probably won’t see a change anytime soon could spell out Snapchat’s eventual demise: The company deliberately misunderstands its user base. It hears feedback and goes in the opposite direction. Only time will tell what happens next.