Claire Beaudreault
March 20, 2018 3:22 pm

If you really want to take your morning breakfast routine to a new level, there’s a new shampoo and conditioner set that will make your hair smell like bacon and cheese. Yup, really.

Fast-casual bagel restaurant Einstein Bros. Bagels is celebrating a new sandwich release with an unusual promo. To promote the new Cheesy Wakin’ Bacon sandwich, the chain is offering a limited-edition shampoo and conditioner set inspired by the bagel’s ingredients. We thought it was an early April Fools’ joke, but this does not seem to be the case.

People who love bacon go hard, working bacon into everything (including a summer camp). Bagel love isn’t far behind, so we see where the Einstein Bros. is going with this. Still, bacon and cheese hair sounds like…an acquired taste.

The Cheesy Shampoo and Wakin’ Bacon Conditioner set is now available online at EinsteinBros.com, while supplies last. Grab both products for $9.99, which is honestly a steal. We’re not sure about the product ingredients, but the sandwich is made of nitrate-free bacon, cage-free eggs, and cheddar and served on a six-cheese gourmet bagel.

Kerry Coyne, SVP of Marketing, Product, and Innovation for the company, said in a press release sent to HelloGiggles:

We’ll have to smell for ourselves, but it seems like the perfect gift for the breakfast-obsessed.

The Cheesy Shampoo & Wakin’ Bacon Conditioner Gift Set is $9.99.

Courtesy of Einstein Bros. Bagels

Yup, this is an actual thing.

The Cheesy Wakin’ Bacon Sandwich pictured with the No Yolk sandwich and a tasty beverage.

Courtesy of Einstein Bros. Bagels

The sandwiches are available at Einstein Bros. locations now through May 2nd.

A video promo for the hair products.

Okay, that was funny.

Shop the Einstein Bros. Cheesy Shampoo & Wakin’ Bacon Conditioner Gift Set ($9.99) at EinsteinBros.com.

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