Apple Watch
Credit: Joseph Branston/Future Publishing via Getty Images

With so many options for smartwatches right now, it can be hard to figure out which one you might like the most. Two of the frontrunners are obviously the Apple Watch and the Fitbit, but considering how similar they are, it’s hard to decide which one might be the best fit for you. So what’s the difference between Apple Watch and Fitbit? There are definitely a few key points that you’ll want to know before making the final call about which to buy.

Both devices have a few similar (if not identical) capabilities. They both offer apps and smartphone notifications. They can both help you track your heart rate, the number of steps you’re taking, and other health and fitness data. They both have the ability to store and play music that you want to keep with you, whether you’re working out or just on the go. But beyond that, there are definitely a few variations in the products that could help you make your mind up when it comes time to make the big purchase.

First up, the Apple Watch:

Apple has so much brand recognition and if you’re a loyal iPhone/Macbook/iPad user, chances are you’re going to be attracted to this member of the Apple family immediately. However, there are a few downsides…primarily, the price. Apple Watches are more expensive than Fitbits, but if you have a phone plan that allows you to get one for a monthly payment, that might actually end up making your life easier.

According to Gizmodo, the real draw here is cellular connectivity, which means you can leave your phone at home and use your watch to receive calls — something you can’t do with a Fitbit. Plus, the Apple Watch is pretty and comes in rose gold, which can be a huge selling point for some of us.

But what about the Fitbit?

The Fitbit sells at a lower price point than the Apple Watch, which is a really big deal if you’re on a budget…and if you don’t already have an iPhone. Gizmodo also adds that the Fitbit has a way better battery life — no surprise, considering how quickly most iPhones can drain when you’re running a ton of apps. The Fitbit is also geared towards people who want a smartwatch primarily for health and fitness functions. Yeah, you can download apps that track calories and monitor your sleep on an Apple Watch, but with the Fitbit, so much of that functionality is already programmed in.

Either way, both devices are pretty cool — and they can both help you achieve your goals, whether they’re about getting in shape or just being able to see who’s texting you when your phone’s in your purse. Happy shopping!