What a time to be alive, friends. Everyone’s go-to ride just responded to the viral #DeleteUber by pledging $3 million dollars to their drivers. ICYMI, here’s what led to #DeleteUber: As you probably know, last week, Donald Trump issued an executive order banning refugees and immigrants from many Muslim-majority countries. Protests exploded all over the country, and we were like, TG! In a brave move of solidarity, the New York Taxi Workers Alliance decided to protest, too.
But then Uber made everyone mad by turning the protest into a marketing move, announcing that they’d remove surge pricing and undercutting the work of protesters, leading #DeleteUber to start trending on social media.
According to Fortune, the now-viral tag #DeleteUber was started by Dan O’Sullivan, who criticized Uber’s support of Trump in this way, and financially.