MoviePass CEO Mitch Lowe has issued a letter of apology to MoviePass customers after he said that the service could basically track your every move. The letter was posted to the company’s website this week. In it, Lowe said that he “mischaracterized” how MoviePass locates members.
While speaking at a conference in L.A. earlier this month, Lowe said their service watches “how you drive from home to the movies” and “where you go afterwards,” which is super creepy — and not to mention a huge violation of privacy.
“First and foremost, I apologize for these comments and the concern they caused. At MoviePass, we take customer privacy extremely seriously,” Lowe wrote. He went on to say that the app uses standard location services on an “opt-in basis,” and that the tracking is much more limited than he first implied.
Lowe said the only two events that would prompt MoviePass to identify a member’s location include “when a member requests to search for theaters nearby and when a member requests to check into a theater. Both events require both the app to be open and for the member to request the action.”
He also clarified that the app needs to be open for location services to turn on, and that there is no location tracking happening in the background.
MoviePass is a relatively new app that offers users a subscription service for watching movies in theaters, similar to Netflix. For $8 a month, you can watch one movie per day at a selection of movie theaters across the country.
Now that the security issue has been sorted out, we can go back to what’s most important: watching movies.