Shannon Nico Shreibak
May 03, 2016 1:37 pm
Instagram

It’s a tragic knee-jerk reaction that neither time nor therapy can seem to eradicate — in times of romantic strife, when the world is anything but sweet, candies and confections are often the only source of solace.

Whether it’s a blackberry pie oven-baked in the heat of the moment, or a hunk of sprinkle-specked, dejection-laced cake, NYC-based graphic artist Isabella Giancarlo knows this truth, and is sweetening the sting of breakups with her project Eat Your Heart Out. The project, which has amassed over 9,000 followers since its inaugural Instagram post 10 weeks ago, takes words said during breakups, and turns them into delectable baked goods.

“I think there are similarities between the process of baking and the process of getting over a relationship,” Giancarlo told HelloGiggles. “Both require time, patience, and sometimes a bit of messiness.”

Giancarlo began the project in the midst of her own breakup last spring. Instead of beckoning tried-and-true heartbreak homeboys Ben & Jerry, she reached for the whisk and chose to sweeten the words that had caused her such distress.

“To me, baked goods suggest: Go ahead. Gorge. Engage with the uncomfortable, sticky feelings of a broken heart that are so often dismissed as self-indulgent,” Giancarlo said. “The act of baking, a craft historically relegated to women resulting in a medium often not seen as ‘art,’ informs the project.”

While the quotes featured on Giancarlo’s lovelorn goodies have been sourced from her own experiences and stories told by close friends, she has learned that the parting words of heartache are universal.

“I asked friends for their heartbreak quotes and felt those familiar pangs,” she said. “You didn’t need to understand the intricacies of a relationship to feel the weight of those final words.”

Giancarlo just wrapped her first group show in New York and is working on a collaboration with  LA’s hotly anticipated Museum of Broken Relationships, opening up in May. You can submit your own breakup story for a sugary memorial, or spread some (ill-fated) love with postcards from Giancarlo’s shop.

Check out her Instagram here.

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