Ariana Grande is suing Forever 21 for a whopping $10 million
While some people might be disappointed that Forever 21 is filing for bankruptcy and closing many of its retail stores’ doors, Ariana Grande may not be one of them. The singer recently filed a lawsuit for $10 million against the fast fashion retailer and beauty brand Riley Rose, which was started by the founder of company’s daughters.
The lawsuit accuses Forever 21 of false endorsement, trademark infringement, and copyright infringement, among other claims.
Basically, we’re guessing that Ari won’t be hitting up Forever 21’s store-closing sales.
What pushed the pop star to the point of suing the retailer? E! News obtained legal documents filed in a California court on Monday, September 2nd that explain the situation. According to the lawsuit filed by an attorney on Grande and her company’s behalf, Forever 21 was eager to partner with Ari to create a social media marketing campaign. Although Grande’s team did negotiate with Forever 21 from December 2018 to January 2019, an agreement was never reached and a contract was never signed.
Apparently, Forever 21 decided to launch a campaign on its website and social media platforms anyway—without the approval of Grande. Big mistake. Here’s how the document describes the incident:
The lawsuit alleges that Forever 21 even hired a look-alike model to pose in outfits similar to Grande’s music video costumes, including the bedazzled one she wore in “7 Rings.”
The document states that Grande’s team became aware of the campaign around February and contacted the retailer to take down the unauthorized uses. Forever 21 allegedly did not cooperate until April.
Yikes—Forever 21 did not have a great summer. Neither Grande’s team or Forever 21 representatives have commented on the situation.