Artist Jovana Stojanovic and her photographer sister Kana Movana are all about wearable works of art that become wardrobe essentials. Their brand is called Movanas and it’s, essentially, a museum filled to the brim with the hand-painted tights of our fashion dreams.
“The idea is to create a different and unique fashion style where even a small piece of the wardrobe, like tights, can tell the story,” Jovana tells HelloGiggles. “Wearing a piece of art makes a person remarkable and very special. Through those paintings and illustrations, a person can express their inner thoughts and aspirations as they stand out from the masses and show the world who they are.”
It all began several years ago when Jovana was experimenting with different painting techniques and she looked to her closet. She took out a pair of tights and imagined how a painted design would look stretched across the surface of a leg. Kana explains, “At the beginning, she was creating them for herself and close friends, but then other people wanted a pair for themselves, the circle was expanding, reactions were very positive, and there were more and more new customers.”
Though it happened by chance, the Movanas tights have become a staple for these artistic sisters. “Everyday, whenever inspiration appears, Jovana draws that as a sketch in her notebook, or just writes down that idea. Then, she takes tights and lets her imagination flow, combining various ideas that she had, inspiration of the moment, dreams, and many other things that spontaneously come to her during the painting process,” Kana explains, discussing her sister’s creative process. “Most of the time, the painting cannot be finished all at once. It is done in layers, so each layer has to dry first, and then the next layer can be painted. For some very complex models, it takes a week to finish.” (Now those are some well-loved tights!)
Though Jovana is blessed with a seemingly endless reserve of inspiration, both sisters enjoy working with their customers in the name of customization. Many of these shoppers end up ordering tights that display symbols near and dear to their hearts. Kana reveals that Movanas is happy to accommodate such requests because, overall, they want their tights to have their own narrative.
Despite the fact that their initial concept was uniquely simple, the sisters state, “We soon started to enrich our wearable works of art with more motives, more colors, and more stories.”