The “New York Times” released a chilling ad about sexual harassment that will air during the Golden Globes
The New York Times has been fighting to convey the truth since its creation, and in 2017 the newspaper continued to combat fake new outlets, alt-right reporting, and people in power who attempt to dismantle important stories. In October, the Times released groundbreaking features that blew the lid off the culture of sexual harassment and misogyny in Hollywood and male-dominated industries.
Now, the paperis crusading for truth in a different way. On January 5th, the New York Times unveiled an ad focusing on Hollywood sexual harassment and assault that will air during the 2018 Golden Globe Awards.
The ad begins with a white background. The words “He said” and “She said” appear one after another on the background. After a few seconds, “She said” begins to repeat over and over.
"The truth has power. The truth will not be threatened. The truth has a voice," the ad concludes.
The ad is part of a new campaign following the Times‘ “The Truth is Hard” ad that aired during the Oscars last year. While the new ad campaign shares the same focus on the paper’s commitment to high-quality journalism, it will do so through the lens of the media outlet’s recent reports on sexual harassment. The first ad will premiere during the Golden Globes, and more will follow in digital, print, and broadcast mediums.
Megyn Kelly reveals the new @NYTimes ad that will air during the Golden Globes, which honors the women who’ve shared their stories. pic.twitter.com/luo3kIcOCm
— TODAY (@TODAYshow) January 5, 2018
Julie Matheny, associate creative director at the agency responsible for the ad, Droga5, told Ad Age that the advertisement was designed to reflect the words used to belittle victims’ — especially women’s — allegations of sexual misconduct.
"We thought that using language that has been used to silence women in the past and turning it on its head was a simple way to show the clear distinction between the way the world was merely a year ago and the way it is now," Matheny said.
The @nytimes to Debut the Next Phase of Its Brand Campaign at @goldenglobes, Highlighting the Power of Its Sexual Harassment Reporting https://t.co/TUZjy6bqcK
Read more @adage https://t.co/qo5HkbisCi pic.twitter.com/s0RK1rddpV
— NYTimes Communications (@NYTimesPR) January 5, 2018
The work that journalists at the Times and other media outlets do is crucial in making sure the truth is heard — especially when certain outlets have been working to discredit sexual assault victims. We applaud the Times for its excellent coverage of women’s issues and for using its Golden Globes ad to highlight the importance of the truth.
