If you love watching makeup tutorials, then this beauty brand created by vloggers is just for you

While we’re all for celebrity beauty team-ups, there really is something special about beauty vlogger and influencer collaborations.

Here’s why: they always seem to recommend and create products that we really need (and sometimes want). So, of course, we were excited to hear about Col-lab, a brand new makeup line at Sally Beauty that was specifically created with the makeup community in mind.

Created in collaboration with eight different beauty vloggers and influencers, Col-lab worked with each of these diverse beauty personalities (including Dani Mesa, Wes Carter, and Raven Scott) to create high-quality products every beauty lover could use. That means these same beauty vloggers worked together at the brand’s NYC Color Lab on formula development, shade selection, packaging design, and shade names of each makeup product.

Delivering high-performance products with cutting-edge textures and finishes, it’s safe to say that Col-lab has a diverse line of products and tools that can fit inside any makeup bag easily. Sculpting palettes, contour palettes, and lip pigments are sure to impress, as they are more than products with sleek packaging.

To give you a closer look at Col-lab’s line, here are seven makeup products we can’t stop talking about.

1Filter Highlighting Liquid in Pearlocity, $14.99


Available in four different shades, these highlighting liquid products are formulated with micro-pearls to give your cheeks that gorgeous radiance.

2The Works Wow Effect All-In-One Mascara, $12.99


Get that sexy false-lash look when you use this elongating mascara.

3Contour & Glow Cream Sculpting Palette in Medium/Deep, $14.99


Contour and highlight your face with this must-have duo.

4Matte Addiction Liquid Lip Color in Non-Stop, $9.99


If you are looking for a liquid lip color that promises insane color payoff, you need to add this to your lipstick collection.

5Multi-Tasker Makeup Blending Sponge, $12.99


No beauty arsenal is complete without a multi-tasking blending sponge.

6The Fundamental Color Correcting Primer, $12.99


Get rid of unwanted redness whenever you use this color-correcting primer.

7About The Pout Lip Balm in Birthday Suit, $9.99


Available in a variety of different shades, each of these twist-up balms leaves your lips shiny and smooth.

If you are a fan of high-quality beauty buys, each of the items inside the Col-lab collection is sure to please any makeup lover.

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