Amazon is launching a new shopping service where the fitting room is your house

Amazon really, really wants to be BFFs. After buying Whole Foods in an attempt to enter our hearts through our stomachs, they’ve now taken to hitting us where it hurts: right in the wardrobe.

Today Amazon announced Prime Wardrobe, a service that lets you try before you buy. In a new press video, Amazon explains how it works,

"Whenever you're shopping at Amazon Fashion, look for the Prime Wardrobe logo. You can choose from over a million items from your favorite brands...pick out three items or more and we'll ship them to you for free. Once your Prime Wardrobe box arrives to your door, you have seven days to try things on and decide what you'd like to keep."

The video goes on to shade store dressing rooms to the nth degree, saying,

"From natural lighting to your own full-length mirror, Prime Wardrobe takes advantage of the ultimate fitting room — your room."


You’ll need an Amazon Prime membership to take advantage of Prime Wardrobe when it launches (the system is currently in beta). As an added incentive, if you decide to hang on to three to four items you’ll get 10% off. If you decide to keep five or more, it’s 20% off.

We’re into this whole Prime Wardrobe idea. Because dressing rooms are kind of the worst, amiright?

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