Can you believe — Netflix is opening an Instagram pop-up for a limited time

Whether it’s stepping into the Palace Arcade in Hawkins, Indiana, or touring Buckingham Palace, there’s no greater dream for the Netflix addict than stepping into our favorite shows. But while wandering the halls of Litchfield may seem like a long shot, the streaming platform is giving Los Angeles-based Netflix users the ultimate fan experience.

For just one weekend in June, Netflix is unveiling a brand new interactive exhibit that allows fans to get close-up look at their favorite shows, from Stranger Things and Ozark to GLOW and The Crown. It’s a little early for Christmas in July but Netflix is giving residents of Los Angeles the best early present…ever.

The two-and-a-half-day event — perfectly titled “Because You Watched” —  Netflix fans can revel in their favorite shows while finding their next binge…and scoring some major and *exclusive* swag. And yep, the merch is free and will only be available to Because You Watched attendees. Can you believe?


The Because You Watched weekend kicks off in the evening on Friday, June 15th, and runs all day Saturday, June 16th, and Sunday, June 17th. Tickets to the event are free — bless you, Netflix! — but are for specific time-slots, so you’re not going to want to be late. And don’t hesitate to get your tickets now because they’re first come, first serve and are definitely going to sell out.

Seriously though, your Instagram story depends on it.

Prepare for the most Instagramable weekend of your life.

Fans will be able to visit the Ozarks of Missouri, London, and an iconic supernaturally-inclined fictional town in Indiana without leaving the comfort of Raleigh Studios in Hollywood. Free tickets, free Netflix merch, and the chance to pretend we’re in our favorite Netflix shows? Someone pinch us!

Snag your own tickets for this opportunity of a lifetime and read up on some very important additional details here.

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