ModCloth’s first ever permanent store just opened and it looks AMAZING

In a nice and refreshing bit of positive news, the vintage-inspired clothing brand, Modcloth, just opened their first permanent store on Saturday in Austin, Texas. And the pictures from the event prove that the presence of a flesh and blood Modcloth (or brick and mortar) shop is just what the world needs now. We were fully ecstatic when we first heard the news of Modcloth opening a permanent store for the very first time, and now it actually exists and it’s open to fashion hungry customers in the Austin area. The grand opening for the popular dress brand on Saturday included a ribbon cutting, giving out goodies to customers, adorable tote bags, an all day photo booth, and musical performances.

All the photos of the new store make us wanna book our flights to Austin immediately.

As you can see, even their ribbon is vibrantly colored.


The interior of the store is decorated as warm and cute as the clothing itself.


Unsurprisingly, they had plenty of excited customers ready to browse the physical selection of clothing.


They also had plenty of cups, cards, and lovely little accessories for sale.


Even the pastel wallpaper coordinates well with the dresses.


All of this just makes us want to go see the new store for ourselves! Hopefully, the success of their first permanent store means there will be more to come.

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