Badass grandma Baddie Winkle just got her own Missguided campaign and it’s *everything*

If you’re not already following Baddie Winkle on every single social media outlet available, you are seriously missing out. The lady is a total badass in just about every respect and now Baddie is Misguided’s latest model. The 88-year-old fashion and lifestyle icon has “1.8 million followers on [Instagram], and can make over $5,000 per IG post,” according to Revelist. Baddie has matching, personalized bomber jackets with Khloé Kardashian, has been the party-dwelling spokesperson for Smirnoff Ice Electric Flavors, and has continuously hit on Drake via her Instagram and Twitter for the past three years. The thing is, when you are as hip and dangerous as Baddie Winkle you do actually have a pretty good chance at a date with Drake.


This grandma’s got major ‘tude and the world. has. noticed.

Which brings us to the downright fabulous news that Baddie Winkle had joined the likes of other bombshells Pamela Anderson, Amber Rose and Caroline Receveur in repping the super trendy clothing brand Missguided. And Baddie fits right in. The octogenarian thanks her granddaughter for introducing her to “rave culture clothing” and for setting Baddie up to tweet and ‘gram her way to the top. Look at her now!

“The campaign’s anti-commercial approach shows the diverse and unique positioning of the brand,” touts Missguided. “Who says you can’t slay at any age? Be you and be proud.”


Big ups to the iconic Baddie Winkle for being both style and just plain life inspo. You can watch Missguided’s larger than life collab announcement video here.

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