This McDonald’s literally flipped its sign upside down, and it’s for an awesome reason
In case you haven’t heard, tomorrow, March 8th, is International Women’s Day. This year, celebrations of women are everywhere, from Barbie dolls modeled after real historical figures to feminist quotes on Instagram. Even fast food restaurants are participating in the festivities. The McDonald’s arches at one location have been flipped in celebration of women everywhere.
Residents of Lynwood, California first noticed on March 7th that the iconic arches at their local McDonald’s had been turned upside down and were confused. Was it a prank? Had the sign been set to “W” for “Wumbo”? But the change was intentional, and the McDonald’s website explains that the chain is reversing its logo for International Women’s Day “in honor of women everywhere.” McDonald’s chief diversity officer Wendy Lewis discussed the decision in a statement to Business Insider.
"In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women's Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants," Lewis told Business Insider. "From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels, and together with our independent franchise owners, we're committed to their success."
The fast food chain will also have special packaging, hats, and crew shirts at 100 locations throughout the country on International Women’s Day. Additionally, the corporation will turn its logo upside down on its social media accounts, including Twitter and Instagram.
We love seeing businesses step up to honor everything women have accomplished over the years. And flipping those iconic McDonald’s arches is, in our opinion, a unique and eye-grabbing way to do that. Plus, the “W” shape of the new logo makes us think of our favorite DC superhero.
Even amid the continuing struggles for things like health care and equal pay, the past year has seen great strides for women, especially with the onset of the #MeToo movement and the creation of the Time’s Up Legal Defense Fund. We’re already feeling inspired for Women’s Day, and we can’t wait to celebrate tomorrow.