Martha Stewart is opening a chain of cafés and we’re absolutely losing it
It’s safe to say that Martha Stewart is the ~queen~ of all things kitchen and craft, so is it any wonder that the 75-year old business women has decided to open her own chain of coffee shops called Martha Stewart’s Cafés?
Martha actually opened the first Martha Stewart Café back in 2015 in the lobby of the headquarters of Martha Stewart Living Omnimedia, which is located in Manhattan’s West Chelsea neighborhood. And just this past weekend, a second location opened in Sacramento, California in the Macy’s at the Sacramento Golden 1 Center.
And apparently, there's more strategy to the cafes being in Macy's other than just to let customers grab a quick espresso for some instant energy before they dive into the sales racks. Macy's executives "have noted that the concept — which was designed with the help of Stewart’s test kitchen chefs and art directors who work on the magazine and Martha Stewart merchandise — could be an extension of their partnership with Martha and her sheets, dishes, towels, and couches."
According to Eater, “Martha Stewart’s Cafés are simple white, free-standing counters with pops of red, tidy merchandise displays, and a touch of black calligraphy,” which to us, sounds like perfect simplistic perfection! The coffee that’s served comes from Martha’s own line of coffee, while Arogya Teas supplies all of the tea. Martha Stewart brand granola is also offered, along with pastries from bakeries local to the areas.
The next location is set to open in Dallas next weekend, and although those are the only two locations confirmed, apparently there are a LOT of renovations going down at other Macy’s locations, so it could just be a matter of time until Martha takes over.
Watch out, Starbucks!