Why this photo Mark Zuckerberg just posted of his daughter is so important

Facebook founder, CEO and all-around amazing dad Mark Zuckerberg is continuing to document his paternity leave following the birth of his daughter, Max, by posting adorbs pics on his Facebook page. (Seriously, where else would he post them?) So far he’s treated us to a dazzling array of cuteness, from baby cuddles and diaper changing to infant cosplay.

We’re kind of in love with baby Max TBH. She’s adorable on every level, and in Zuckerberg’s latest baby-centric post, which shows Max in a colorful Patagonia winter onsie that’s giving us ALL the #wardrobegoals, she’s looking as on point as ever in the cuteness department. Zuckerberg’s post is as sweet as can be, but it’s also super important. His caption, “Doctor’s visit — time for vaccines!” sets a powerful example and makes a statement on the importance of childhood vaccines.