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Patrice J. Williams
February 22, 2018 11:45 am

Here comes the bride, all dressed in…non-white? The modern bride just might be ditching the traditional white wedding dress¬†for something a little bit brighter, and we’re intrigued. Obviously, much thought goes into what a bride will wear: Will she go with a vintage-inspired lace wedding dress, like Kate Middleton? Or a super casual dress than can be worn long after the wedding day is over? The options are endless. However, a recent Pinterest study revealed which trends 2018 brides are into, and it turns out they’re loving one particular non-white wedding dress color.

If you’ve ever fallen down the Pinterest rabbit-hole for hours, then you know the site offers major big-day inspiration. Four billion wedding ideas, actually. The 2018 Pinterest wedding report looks at the increase in searches and saves on travel destinations, food, decor, and, of course, wedding dresses. While a white wedding dress may be the traditional choice, today’s brides are increasingly looking in another direction in terms of dress color.

With a 358% increase in searches over 2017, champagne is the wedding dress color brides are loving in 2018.

And we can totally see why. It’s the perfect happy medium between bucking the traditional white, but also not going too extreme with color choice. It’s soft, ethereal, and sure to make you smile even when you look at your wedding day photos decades from now.

Another notable color-on-the-rise was rose.

Rose is still soft and flirty, but packs an even bigger punch than white or champagne. With a 46% increase in searches for rose wedding dresses, this color is definitely for the bride who doesn’t play it safe.

With billions of wedding ideas on Pinterest, you might want to start organizing your boards now.

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