Anna Gragert
October 01, 2015 9:44 am

“So, do you like them? OR, do you like like them?” is a question you may remember hearing in bustling school halls and cafeterias, but now Tinder is bringing it back IN A BIG WAY.

Earlier last month, Australia had the opportunity to test out a new feature called the Super Like, today it’s going global. This handy-dandy addition is for those who want to cut to the chase and tell someone that they’ve become their main Tinder attraction. I mean, why swipe right or swipe left when you can swipe up toward Cupid’s Kingdom of Love?

Essentially, when you Super Like someone, anonymity is pushed out of the way. Instead of waiting for both parties to swipe right, there’s going to be a blue star badge next to your name when your profile shows up in your Super Like’s feed. This will show them that you mean business and, in turn, they will be more likely to see what you’re all about.

“We’ve seen Super Like have a meaningful impact on Tinder Plus conversion,” Tinder CEO Sean Rad told TechCrunch. “And that stems out of the value that people are getting from the Super Like.” The best part is that this feature has tripled users chances of finding a match.

ALTHOUGH, there is one catch: you can only use Super Like once a day. Then again, if you want to upgrade to Tinder Plus, you have the option of swiping up five times a day. In other words, Super Like is exclusively reserved for that special someone (or those special someones, if you just so happen to be a Tinder Plus user.)

In the future, rather than saying you “fell in love at first sight,” you may be telling your grandkids that you and your partner “fell in love at first Super Like.”

[Images via Tinder]

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