L’oreal Lip Paints are coming to Ulta and they look gorge

There’s a wave of emotions going on over here and you’ll probably only get it if you’re a beauty junkie. Ulta Beauty announced a new arrival and we’re pretty juiced, even though we’re short on deets. We’ve got tons of questions on the shades, pigmentation, and — of course — the price, but nevertheless, you can find us somewhere between anxious and excited.

Blame L’Oreal’s new Infallible Lip Paints for this emotional rollercoaster. Ulta posted a flat lay of the shades on Instagram and the post has already garnered over 12k double taps. Are we all just obsessed with lip colors or nah?

Even without the full scoop, there’s a few things that are safe to assume about the new lip paints.

Pigment, pigment, pigment

Come on, can you really call something sheer a paint? And with all the glittery smokey eye looks we have planed for the holiday season, we’re gonna need a power lip to bring it all together. Surely L’Oreal feels us on this.

Long-lasting formula

L’Oreal’s Infallible line is all about 8-hour wear. We’ve got a hunch that not only are these lip colors super vivid, but that the color will boast some serious staying power.


One things for sure, the lip paints will be somewhat reasonably priced. Similar products in the Infallible line range from $9.99 to $12.99, so we’re hoping the lip paints will follow suit.

The collection will hit Ulta.com November 6th and only be available on the website and not in stores. Be sure to follow them for more details on these babies.

Update! The Infallible Paints Collection will be available at L’oreal’s website and in drugstores in January for $9.99, but Ulta.com will have the exclusive first! The line includes a total of 14 super vibrant, smudge-proof, and waterproof shades.

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