Why every feminist needs to buy this “F*ck Hollywood” liquid lipstick right now

The Harvey Weinstein allegations opened up the floodgates of sexual assault stories in Hollywood and beyond. While the stories themselves are tragic, bringing them to light is an important step toward creating a more accountable world. Inspired by recent events, the makeup brand Lipslut released a “F*ck Hollywood” lipstick as a fun way to promote a safer space for survivors of sexual assault.

The boldly named product continues the trend of Lipslut’s previous F*ck Trump lipstick, which donated proceeds to benefit victims of the white supremacist violence in Charlottesville. Similarly, 50% of the earnings from the F*ck Hollywood lipstick will be donated to anti-sexual assault organizations. The charities themselves will be chosen by the shoppers at checkout through a voting system.

If you’re feeling a righteous fire of anger and exhaustion at the persistence of institutional sexism and abuse, and you’re also looking for a new lip color, this lipstick is made for you. On top of raising money for the good fight, the matte lipstick is also completely vegan and cruelty-free. The bright red formula is infused with coconut oil and vitamin E, so your lips can stay moisturized while you stay loud.

Now you can raise your middle finger the next time you apply a swatch of classic Hollywood red.

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To make matters even better, if you purchase the F*ck Holly wood lipstick ($19.95) during the Golden Globes weekend, 100% of the proceeds will go towards anti-sexual assault organizations.

This is a great reason to plan your shopping strategically.

This is a pretty ideal way to show support for the #MeToo movement.