Elizabeth Entenman
February 02, 2016 3:14 pm

The next time you whip out your phone to hail an Uber but don’t see the black and white icon anywhere on your screen, don’t worry—the app is still there. You just might not recognize it at first, because it got a friendly facelift.

Uber added some personality to the app in the form of brighter patterns and colors. The cool thing is those patterns and colors will change depending on what country you’re in—for example, they’re dark teal in the U.S., but red in China and turquoise in India.

The new look is part of a larger corporate rebranding. When Uber first launched, it was seen as more of a luxury service that shuttled rich people around in black cars. But it’s transformed into a transportation service with money-saving carpooling options and fun promotions (Uber Kittens, anyone?) that appeal to a larger audience. “The early app was an attempt at something luxury,” Travis Kalanick, Uber founder and CEO, told Wired. “That’s where we came from, but it’s not where we are today.”

Now, Uber is in 400 cities in 65 countries. It’s come a long way in a short amount of time, and Kalanick hopes the brand refresh will continue to bring in riders, drivers and employees.

“I don’t know what’s going to happen, but I feel that it’s going to be good,” Kalanick continued. As long as we can still get from Point A to Point B, we’re happy.

(Featured image via Twitter.)

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