Kit Steinkellner
December 09, 2015 6:36 pm

Retailer Lane Bryant, known for stocking more sizes than most stores, has been making an especially concentrated effort this year to be a champion of size inclusivity, with their #ImNoAngel campaign (celebrating women in lingerie who weren’t Victoria’s Secret Angel-sized) and the #PlusIsEqual campaign (which launched in full-force at this year’s New York Fashion Week, as a call to arms for body positivity in the fashion industry).

So when Lane Bryant’s Chief Marketing Officer Brian Beitler made himself available for a Twitter chat with customers with the hashtag #AskLaneBryant yesterday, we imagine he (and the rest of Lane Bryant) were surprised when the hashtag quickly became a forum for customers to launch a veritable mountain of complaints against the retailer.

There were grievances about the lack of racial and size diversity:

Others believed that Lane Bryant is out of touch when it comes to their customer base:

And then there are problems with the actual product itself:

Oh, and then there was BraGate:

So how did Lane Bryant respond? With classy gratitude for their customer honesty and a promise to do better:

We’re so glad that Lane Bryant heard their shoppers loud and clear, and we sincerely hope they’ll be able to make the changes requested in a timely manner so they can truly be serving their customer base.

(Image via Lane Bryant)

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