Kit Steinkellner
Updated May 16, 2015 @ 12:11 pm

Proof that hashtags really do work: recently, UK parents of differently-abled children launched the #ToyLikeMe campaign to get dolls manufactured that resembled their children. The hashtag was accompanied by images of toys retrofitted with accessories like wheelchairs and guide dogs to reflect the range of different abilities.

Huffington Post UK reports that the toy company Makies responded to the viral hashtag days later by launching a “Dolls With Disabilities” line, using 3D printing to create dolls with walking sticks, hearing aids, birthmarks and scars. It was, in fact, 3D tech that enabled Makies to respond so quickly to the call to arms.

The Makies dolls do not run cheap, at £69, or about $108, because 3D tech is still so new, so, at the moment, there’s no way to get around expensive production. That said, the dolls are GORGEOUS and it’s an awesome step in the right direction.

The creators of #ToyLikeMe are just getting started. As they say on their Facebook page:

“But it’s not over yet! Toy Like Me won’t rest. If small companies like Makies can respond, what are the big girls and boys doing? Come on LEGO, Playmobil, Mattell Barbie 770,000 UK children with disabilities (and millions more beyond) need positive toy box representation now!”

We are 100% Team #ToyLikeMe, and dearly hope that other toy manufacturers respond to this call to arms by creating more inclusive toys.