Cameron Glover
November 28, 2016 5:12 pm
Zales/YouTube

Now, more than ever, it’s important to spend money on companies whose worldviews you can depend on. With so much going on in the world post-election —  from the violence at Standing Rock to the rise in hate crimes nationwide — it’s important that those most vulnerable are able to find out exactly who their allies are.

Actions done by big companies matter right now, and surprisingly, we can now add Zales to that list of allies. The latest Zales commercial features a lesbian wedding, and we couldn’t be more excited about it.

The adorable ad focuses on what Zales is known for — helping customers find jewelry that matches the love they have for their partners.

Anti-gay group One Million Moms published a statement this week condemning Zales for giving visibility to lesbian and queer women in same-sex relationships.

Shoppers this holiday season should be doing all that they can to be well-informed about what causes their favorite stores support, but boycotting a store that gets inclusivity right? We say, keep shopping at Zales, folks!

Advertisement