Spontaneous ‘Walls of Kindness’ have been popping up throughout Iran to help the country’s homeless brave through the cold harsh winter. The idea is pretty simple: people are encouraged to leave jackets and other warm items of clothing on the hooks and hangers installed on painted walls. The message reads: “If you don’t need it, leave it. If you need it, take it.”

According to BBC, the first of these popped up in the north-eastern city of Mashhad and its success has been widely shared on social media via #WallofKindness.

The sporadic act of charity is taking place during the Iran’s economic recession where official reports estimate about 15,000 homeless people, a third of them women.

“If your city doesn’t have one, getting one going is very easy,” wrote a popular Iranian comedian on Facebook. “All you need is a suitable wall, some paint and clothes hooks. And then just spread the word.”

(Feature Image via Twitter).