Caitlin Gallagher
Updated Jul 28, 2017 @ 2:13 pm
Two people seen as silhouettes as they check mobile devices while standing in front of the Twitter logo
Credit: Chris Ratcliffe/Bloomberg via Getty Images

If you’re on Twitter, you might desire more followers every now and then (or, like, all the time). And TechCrunch reported that Twitter has a new subscription service that just might make that happen for you. Although we’re not so sure how we feel about this inorganic way of getting your tweets in front of more people, it’s good for Twitter users who have ever used — or thought about using — Twitter Ads to know about this potential change in Twitter’s business model.

As TechCrunch reported, the director of social media for the website The Next Web, Matt Navarra, tweeted that he received an email from Twitter about this new subscription service.

Currently, Twitter Ads has Promoted Tweets, Promoted Accounts, and Promoted Trends that people can pay for. But in this new paid subscription service, which is in beta testing, you’d pay $99 a month for Twitter to just automatically promote your tweets without creating an ad or campaign.

While this sounds great if you’re really trying to expand your Twitter audience with as little effort as possible — since all you have to do is tweet as you normally do and shell out almost $100 a month to reap the benefits — it is a bit unsavory if you feel weird about people paying to gain more visibility or more followers on Twitter.

Right now, this paid service is by invitation only — and it’s free for the first 30 days. But as this program could potentially make Twitter money, prepare yourself for the day when this becomes open to everybody, and be wary of getting tricked by sneaky promoted tweets.