woman taking selfie
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On Monday, the company launched #HereForYou, a new awareness campaign about mental health and how the platform can be used to connect with others, build community, and battle the stigma surrounding illness.

The campaign kicked off with a documentary-style video featuring three Instagram users and how they’ve used Instagram as a platform for supporting others.

In addition to the hashtag #HereForYou, the video spotlights other popular hashtags users can add to their photos when sharing experiences and connecting with others, including #EndTheStigma, #RecoveryIsPossible, #MentalHealthMatters,