Mollie Hawkins
Updated Feb 01, 2015 @ 9:34 am

Where would we be without social media? I’m picturing a cold, desolate world where we still use giant flip phones, have dial-up if we’re lucky (lookin’ at you, Earthlink! AOL!), and have no idea what the word “selfie” even means. So basically the ’90s. But since it’s 2015 and technology is aplenty, I find myself refreshing Instagram and Facebook a LOT. Like maybe every ten minutes. What can I say? I like to see what everyone is up to. I wanna know when Justin Timberlake and Jessica Biel are going to have their baby. I need the latest updates from NPR. #SorryNotSorry.

While social media platforms are technically designed to help us keep up with our friends and selective pop culture, what do we REALLY find on our news feeds about 75-99 percent of the time? Endless pictures of our aunt’s cat, Mr. Whiskers. Invitations to play Candy Blast Jewel Bedazzlers. Updates we don’t necessarily care about. The truth is that there’s a lot of noise out there, and unfortunately most of these platforms encourage us to post as much as possible. Sometimes this can be overwhelming, and begs the question: are we sharing too much?

There’s a new social network that seems to think so. Meet a simple platform that allows its users to post only one link per day, thus minimizing the endless scrolls we face when we log onto Facebook. The goal is to share only the information we deem important enough to warrant posting, which would need no other introduction other than “This.” (See what they did there?) Users are allowed to follow as many people as they’d like, however, there’s a no-selfie rule and no messaging between users. “Liking” a post becomes “Thanks”-ing a post. Perhaps these are stringent rules, but we’ll probably be grateful for them when we’re not scrolling past fifty identical selfies our friends take of themselves in the bathroom.

This. creator, Andrew Golis, is no stranger to media consumption. He’s had a very productive career, from working with PBS and the Frontline documentary series, to landing a spot as an “entrepreneur in residence” at The Atlantic. He’s also worked a multitude of jobs for corporate, independent, and public media. He grew tired of the way social networks forced us all to wade through useless ads and information, so he then “recruited brilliant people who know stuff [he doesn’t], got backed by [his] employer, and built an alternative,” according to his tumblr.

We love the idea of sharing only top-notch information on social media (since apparently our Facebook posts only reach about 12% of our friends, anyway). But we wonder: will this just be another Ello or Google+, where we quickly tire of the novelty once we obtain that golden ticket in the form of an e-mail invitation? Only time will tell. Until then, we’re going back to our regularly-scheduled wall-scrolling. ‘Sup, cats?

[Image via, via]