Sundi Rose
Updated Mar 05, 2015 @ 11:39 am

Once upon a time, you needed a big fancy camera to take amazing pictures — but those days are long gone. Nowadays, all it takes to produce stunning pictures is a keen eye and your iPhone 6.

. . . Yep, you read that right: your cell phone! And to prove just how gorgeous a picture can be when shot on the iPhone, Apple is rolling out a new campaign of seriously impressive pictures taken by amateur photogs, using nothing but their iPhone and their imagination.

The campaign will feature 77 of Apple’s favorite images on its homepage in a gallery titled “Shot on iPhone.” None of the images were commissioned — which means Apple didn’t pay professional artists for them, but rather found the amateur photographs on the web, just waiting to be discovered.

The pictures appear along insightful and creative captions that justify why the images were selected. The captions also offer some pretty smart tips on photography, which could prove mighty helpful for the rest of us snapping pics on our own phones.

As if that weren’t awesome enough, the pictures will also appear on billboards around the world in 70 cities in 24 countries. “People take incredible photos and videos on iPhone 6 every day,” Apple wrote on its website. “And here are some of our favorites. Explore the gallery, learn a few tips, and see what’s possible with the world’s most popular camera.”

Here are a just a few of our faves, but you can see the full gallery at Apple’s website.

Shooting your subject in a reflection — like the one on this wet street — can make a simple scene seem surreal and surprising.

Shot by Cielo D. in Alameda, CA

Shooting from an unexpected angle can add an interesting twist. Here, it creates contours in the lines that convey a sense of movement to the viewer.

Shot by Brendan Ó. in Copenhagen, Denmark

Combining a scene of natural beauty with an element of surprise can create a composition that’s both compelling and humorous.

Shot by Sawyer K. in Oak Glen, CA

By capturing a hint of rainbow in this otherwise monochrome scene, the photographer offsets the earth tones and brings the image to life.

Shot by Paul O. in Chicago, IL

Capturing opposing subjects together, like the manmade overpass and the natural element provided by the trees in this photo, helps create a compelling contrast.

Shot by Jun I. in Tokyo, Japan

Shooting from an unusual perspective, like from the forest floor in this photo, can create a more interesting viewpoint.

Shot by Waldemar N. in Gdańsk, Poland

Capturing subjects in unexpected poses can create more visual intrigue. This elephant’s stance is engaging because you can’t tell which way he’s headed.

Shot by Jen B. in Skeleton Coast, Namibia