Patagonia is donating all $10 million of its Black Friday profits to environmental organizations, and we're cheering so hard
If you bought a snazzy new Patagonia fleece on Black Friday, you should feel pretty good about yourself right now.
The record profits shattered expectations. When they first announced their plan, Patagonia only predicted $2 million in sales.
Although the company already donates 1% of its daily sales to environmental organizations, they were spurred into action by the outcome of the election.
Patagonia’s donation comes at a possible turning point in our national environmental policy.
President-elect Trump has vacillated between skepticism and full-blown denial of climate change. Myron Ebell, who is leading the transition team at the Environmental Protection Agency, does not believe that global warming is a “crisis that requires drastic action.”