Elizabeth Entenman
April 09, 2016 8:11 am

Oh Netflix, what would we do without you? You’re there for us when we need a laugh, a cry, or just want to re-re-re-watch all nine seasons of How I Met Your Mother. All we have to do is fire up the Apple TV and voila: instant gratification. We don’t even have to think about it; our bank accounts are charged every month. But now, that amount might be increasing.

If you subscribed to Netflix a few years ago, there was an option to pay $7.99 a month for unlimited streaming. And millions of people did. The option became so popular that for new customers, that price increased to $9.99 per month, and the others were kept grandfathered into the $7.99 price. But starting in May, everyone is going to start paying $9.99 — even those early adopters.

About 37 percent of Netflix subscribers are people who are grandfathered into the lower price. That’s 17 million accounts. But according to research done by JP Morgan, about 80% of those subscribers don’t even realize the price increase is coming. And we bet that some people won’t even notice even after it takes effect.

Yes, it’s annoying that the price is going up. But luckily, it’s only increasing by $2. If you’re a Netflix superuser — or even only watch it a few times a month — you’re still getting your money’s worth. And with more and more original content added every week like LoveFuller House, and Unbreakable Kimmy Schmidt (Season 2!), they’ll definitely be making it worth our while.