Shine Text
Credit: Shine

As a self-proclaimed optimist, I have a particular fondness for inspirational quotes. I “like” them on Instagram, post them to my “Words of Wisdom” board on Pinterest, and save my favorites to my phone. So you can imagine my enthusiasm when I stumbled upon Shine while mindlessly scrolling on Twitter. Motivational texts delivered straight to my phone every morning? Yes, please.

My mantra for 2017 is to be kind to myself, and the women behind Shine believe that self-compassion is the best way to achieve personal goals.

Sounds about right to me.

Too often, I get hard on myself for not accomplishing my goals as soon as I’d like, or for not crossing off every item on my to-do list. But Shine is like having a personal cheerleader in your pocket, providing you with tactical ways to achieve your goals and friendly reminders to practice self-care and self-compassion.

Since adding Shine to my morning routine, I’ve noticed that my day starts on a much calmer, more positive note. So many times I’ve read the morning text message and thought to myself, “How do they know??” because the message hits so close to home.

And I’m not the only one.

With so many well-being and self-care tips available on a daily basis, I couldn’t help but wonder how Lidey and Hirabayashi make time for self-care while running a company focused on wellness.

Shine cofounders Marah Lidey and Naomi Hirabayashi
Shine cofounders Marah Lidey and Naomi Hirabayashi
| Credit: Kim Li

Their secret? #SelfCareSaturdays.

“We both take a day, disconnect, bike, explore Brooklyn, brunch, you name it. Whatever our hard working heart desires,” they said. “Taking a day to pause, rejuvenate, and reflect gives us extra ammo when we’re operating at 110 percent the rest of the week.”

And if that doesn’t do the trick, Lidey and Hirabayashi recommend giving yourself a pep talk.

“When you get caught up in a moment of thinking you’re not doing enough, making a mistake, or worrying you’re falling behind, talk to yourself like you would a friend,” they suggested.

That’s what I’m talking about.