Everyone who’s ever used online dating platforms know that developing your profile is very important. Many spend hours cultivating and marketing their online presence to find the perfect match. But according to recent research, it turns out that men and women market themselves totally differently. . . and in a very important way.

Founder of, Darin Hawley, recently conducted a study in which he pulled language data from approximately 97,000 straight men and women’s profiles on OKCupid, specifically from the 100 most populated urban areas in the United States. After finding how often certain words were mentioned by each gender, he filtered his data, posted it on Reddit, and shared it with Quartz.

After analyzing the words that appear more often on male profiles, he found an interesting pattern: Men are much more likely to use words to describe their profession. Think “engineer” (no. 2), “software” (no. 3) and “computers” (no 5.). . . although “ladies” cinched the top spot. Women were more likely to use words like “girly” (no. 1), “sassy” (no. 2), and “gal” (no. 5) — though “nurse,” which clenched the third spot, is the exception.

Hawley also analyzed the most common descriptive adjectives in dating profiles, the most common interest words in dating, the most common “ing” words, and the most common nouns. He found that there were definitely some discrepancies between the genders there, too. “Guys use words like ‘wrestling’ and ‘hunting’ and ‘golfing’ more than women,” he told Quartz. “Family” was much more used by women, as well as descriptors like “active” and “passionate” — while men preferred words like “romantic” and “cool.”

Of course, this sampling doesn’t represent the entire population on OKCupid, and it only represents heterosexual people. One should take caution drawing concrete conclusions. However, that said, it’s still filled with some pretty interesting patterns to note. Many are incredibly self-aware when they market themselves online, and with more research, this is an area where we could, perhaps, be able to draw some fascinating correlations about how women and men present themselves when looking for their future love.

(Image via Shutterstock.)