Kit Kat lovers, are you looking for a guilt-free alternative to your favorite chocolate indulgence? Well, keep looking. That’s what health advocates in the United Kingdom are telling consumers of the four-fingered, snack-time staple after Nestle, maker of Kit Kat, announced the unwrapping of a new, reduced-calorie version of the classic Kit Kat.
According to the Swiss confectioner, Kit Kat’s new, reduced-sugar alternative will cut more than 1,000 tons of sugar and 3 billion calories from the U.K.’s diet, claiming to off-set the absence of sweetness by adding “extra milk and cocoa.”
But health advocates in the U.K. want Kit Kat to give them a break — from the BS.
According to critics of the slimmed-down Kit Kat, calorie-counting consumers across the pond will shave off about four calories per bar (down from 213) and melt away just 0.7 grams of sugar. For Action On Sugar campaign manager Jenny Rosbrough, Nestle’s efforts are good, but fail to satisfy.
This isn’t the first time Nestle’s put their candy bars on a diet. In 2015, Nestle USA committed to remove artificial flavors and FDA-certified colors, including Red 40 and Yellow 5, from all of its chocolate candy products.
For now, Nestle hopes the ends will outweigh the means. The not-even-close-to-sugar-free Kit Kat rolls out in the U.K. this week and “healthier” versions of some of Nestle’s most delicious desserts are already in the works, with plans to introduce skinnier models of some of their classic candy bars — including Aero, Quality Street, and Yorkie Bars — by 2018.