This campaign reminds red carpet reporters to ask women about things #WorthSaying
Lady celebrities being on the receiving end of shallow and sexist questions and comments is a never-ending source of “Ugh” for us.
The intelligence of famous women is constantly undermined on the red carpet:
And famous and non-famous women alike have had it up to here with these sexist shenanigans:
In the past few years we’ve seen some great campaigns like The Representation Project’s #AskHerMore and Amy Poehler’s #SmartGirlsAsk put the pressure on the media to ask famous women questions that celebrate their talent, power, and brilliance, not their, um, manicures, #manicam.
So the Golden Globes are this weekend, and as excited as we are for the broadcast, we are a little nervous about that red carpet preshow, as we’ve been burned in the past by those bad-news questions.
That’s why we’re thrilled that official Golden Globes broadcast sponsor L’Oreal Paris is using their power for good, launching the #WorthSaying campaign, a hashtag that encourages lady celebrities to share glimpses of their inner lives as a way of combatting the overemphasis on women’s appearances on the red carpet.
Of course, this hashtag is playing off of L’Oreal’s famous tagline “Because You’re Worth It,” and L’Oreal spokeswomen like Julianne Moore, Freida Pinto and Eva Longoria will be using #WorthSaying on their social media channels. You don’t have to be a movie star to use #WorthSaying, everyone is encouraged to head to social and share something amazing about themselves.
This campaign isn’t just about ladies sharing cool factoids. As Adweek reports, L’Oreal Paris has done research that shows that three out of four women agree that being immersed in motivational language gives them confidence and helps them achieve their goals. Which is to say that these inspirational red carpet campaigns aren’t just for the celebs, they’re for all of us.
To which we say a big Meryl Streep “YES!”