We are loving Lenny Letter, the new weekly newsletter created by Lena Dunham and Jenni Konner. It’s funny, insightful, feminist, and unique — exactly the kind of thing we want to see in our inboxes from time to time. But this week, Dunham and Konner announced that Lenny is going to be including something new from here on out: advertising.
The reason behind the addition is actually super exciting: Lenny has partnered with Hearst, the major magazine company that’s behind everything from Esquire to Cosmopolitan. The partnership means Lenny content will be appearing across the web (not just in your inbox), and that branded content and ads will find their way into the newsletter.
“Why are we doing this?” Lena and Jenni wrote in this week’s issue. “Because we want Lenny to be a self-sustaining, kick-ass, women-run business for a long, long time. We want to continue to pay our authors and artists fairly and get our content to as many people as we possibly can.”
But if fans are worried this signals a corporate sell-out, fear not! Lena and Jenni are maintaining total editorial control, so you can expect the tone and content to stay the same. Lenny subscribers will also have priority access to everything in the newsletter, and articles will go up elsewhere the day after it lands in your inbox. Bottom line: There are even more ways to read Lenny, which is definitely awesome!
We’re so excited to keep watching Lenny grow, and can’t wait to see what comes next.
(Image via LennyLetter/Instagram)