Natalia Lusinski
Updated Sep 17, 2016 @ 10:20 am
LEGO Re-Creates Australian Top 10 Iconic Moments
Credit: Mike Stimpson/LEGO Australia via Getty Images

It’s not fun to lose objects that are important or sentimental to us, right? Well, imagine you’re a little boy and lose your Lego minifigure: The world is over.

That’s exactly what happened to 7-year-old Luka.

So what did he do?!

With his dad’s encouragement, Luka decided to write the ginormous, multi-million-dollar corporation a letter.

And what did Lego do in response?!

They wrote back!

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But, once you see what Luka wrote, how could you not?

“Hello. My name is Luka and I am 7 years old…” he started, according to the correspondence between the two, which was posted on Twitter.

He goes on to explain how he used all his Christmas money to buy the Ninjago kit of the Ultrasonic Raider.

Awww. Did your hearts just melt like ours did?!

He also writes that his dad told him not to bring the figures along to the store, but he did.

“…I lost JayZX at the shop as it fell out of my coat. I am really upset I have lost him. Daddy said to send you a email to see if you will send me another one. I promise I won’t take him to the shop again if you can. Thank you.”

Richard at Lego Consumer Services wrote Luka back. He said he spoke to Sensei Wu about the matter, and they understood that Luka losing Jay was an accident. Richard said that Sensei Wu told him to convey the following to Luka:

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This actually happened back in 2013, according to CBC News, but is taking over the twitterverse now, thanks to Scott Kerr retweeting it yesterday, saying “LEGO’s customer service department should run the world.”

We agree.

Parents everywhere are ~impressed~.


And, apparently, Lego being great at customer service is not a new thing.

And some people are wondering if it’s too late for them to contact Lego about long-lost toys.

You can read all the cuteness between Luka and Richard for yourself right here.