Kathryn Lindsay
March 21, 2016 12:29 pm

There’s a lot of love for Kmart Australia in the air and that’s because they just did something awesome in their newest catalogue. In an effort to be inclusive to all customers and promote diversity, the retailer featured models with disabilities in their candy and toy sections, reports Buzzfeed.

We love that Kmart is representing all customers and so does everyone else. Patrons have expressed their gratitude for the choice over on the chain’s Facebook page:

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Bronwyn, the mother of 11-year-old model Cooper, who appeared in the catalog with the chocolate egg, spoke to Buzzfeed about the experience:

Kmart is one of many brands taking important steps towards diversity and equality in their advertising. Just last year, Target Australia introduced their new model Caleb Jordan who has Down syndrome. Model Madeline Stuart, who also has Down syndrome, has walked in New York Fashion Week and has modeling contracts with the brands Manifest and Maya.

Additionally, people like Stephanie Thomas are helping the world by launching a clothing company specifically for differently-abled customers whose clothing options are pretty limited thanks to being overlooked by the fashion industry.

While these instances of inclusion are still few and far between, they’re an important reminder that progress is possible, and that everyone deserves their chance in the spotlight.

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