Christina Pellegrini
April 16, 2016 7:42 am
Twitter

On Friday, KFC Australia tweeted a new ad with the caption, “WARNING: #NSFW. Something hot and spicy is coming soon…” In the photo, a man and woman sit on a couch, the woman reaching toward the man’s censored lap. The ad is obviously meant to be an innuendo. She reaching for some of KFC’s new hot and spicy menu items (at least, we sincerely hope that’s what she’s reaching for), but with the extreme pixelation, it could easily be mistaken for…well, we all know what.

The ad was taken down less than one hour later, proving that KFC Australia realized that its joke didn’t go over quite as well as it expected. According to News.com.au, it was intended to promote the brand’s Hot & Spicy offerings launching next week.

We have the internet to thank for letting KFC know the joke wasn’t appreciated. People on Twitter called out the KFC ad almost immediately for being well, tasteless (get it??).

KFC quickly apologized for the social media misstep, which they claim was not intended to offend:

Even though the tweet itself was misguided, we’re glad KFC took swift action to remove it and issue an apology. Here’s hoping their future social media campaigns don’t feature anymore questionable “jokes.”

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