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November 16, 2014 10:21 pm

Today host Karl Stefanovic decided to hold his own social experiment on air and the results were surprising. For over a year Karl wore the same suit and, according to him, no one noticed. During that same time his co-host Lisa Wilkinson received daily feedback from viewers, some positive, about her wardrobe choices. This whole idea came to Karl around the time listened to Lisa speak at the Andrew Olle Lecture and the following portion really stuck with him,

As Karl says in the video below, he felt that most of feedback directed at his co-host comes from their female viewers. Lisa knew all about the experiment but watch as Karl reveals everything to the other members of the Today team and answers all of their suit related questions.

Because the Internet is awesome, someone put together a video of Karl’s suit: 

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